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The Irish Times - Seaweed: the superfood craze

Manchán Magan wrote a great article about the potentials and pitfalls of the seaweed industry in Ireland. It was a real honour to get a mention in this article alongside the other Irish pioneers in the field.  Elegant canisters For the marine biologist, Paul O’Connor, the focus was on developing a sleek, stylish product through packaging and marketing. His brand, This is Seaweed, offers flaked dulse, carrageen, sea spaghetti and kelp in elegantly designed canisters that appeal to high-end shops. Sales are rising in Ireland and the Netherlands and he is about to establish a niche in the United Arab Emirates after a recent Bord Bia trade mission to Dubai. Regarding the attention that Smith’s 3-D ocean farming is getting, O’Connor...

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This is Seaweed on RTE

I was invited to speak on Irish national radio today to speak about adding seaweeds to your diet. You can listen back at this link if you'd like to hear what I had to say.  

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